Does number of fans mean your business is on the top of the value chain? Not necessarily; it simply means that there are admirers and critics of your products.How do you value your Social presence or the investment towards it? There are number of metrics out there today which may or may not how the accurate ROI from a company’s platform. It is essentially a combination of these metrics along with the measurable goals which drives the Metrics strategy to establish value.

As always, any investment strategy should be measurable and actionable. We create a comprehensive strategy by considering the goals and objectives of the company to create Metrics and the related KPI’s (Key performance Indicators) to drive the adoption of the Social networking platform. It entails various approaches to measuring the performance of the strategy and providing management insight on the health of the marketing strategy.